1962 Humble Oil Ad
I wish I knew the copywriter that came up with this beauty!
I wish I knew the copywriter that came up with this beauty!
I have a long running argument about the widespread use of subliminal advertising with a good friend of mine. While poking about the Interwebs I ran across this classic spoof starring Pat Boone and Dinah Shore introducing the 1959 Chevy Impala.
If you're interested in learning more about "this crazy new way to communicate" check out this paper by William M. O'Barr: http://muse.jhu.edu/journals/asr/v006/6.4unit03.html
Alas, there was a time when we actually took pride in our time-tested and skillfully crafted hidden messages. Today, anybody with a copy of Photoshop can just slap a large penis shadow on some cleavage and call it advertising!
What were they thinking? I would love to be a fly on the wall during some of these pitch sessions! adweek.blogs.com